When Vine & Fig came to me, the business was still just an inspired concept, no logo, no website, no visuals. This was a rare opportunity to build their brand identity from the ground up with intention and precision.
Our goals were clear:
- Capture the sophistication of a luxury experience while keeping it warm and inviting
- Showcase the bespoke nature of their curated menus
- Embed their social mission into the brand’s DNA
We developed a custom brand identity and website that conveyed refinement without pretension. The palette draws from the deep, earthy hues of ripe figs and aged wine, balanced with softer tones for approachability. Typography choices were elegant yet modern, ensuring the visuals felt timeless but fresh.
From their very first event, Vine & Fig has made a striking impression in Detroit’s event scene. Guests praise the creativity and thoughtfulness behind every menu, and hosts appreciate how the brand’s mission adds depth to their celebrations.