Reverie Floral Design, based in St. Paul, MN, creates wedding florals that feel like they’ve always belonged, effortless, organic, and inspired by the natural charm of a backyard garden. Specializing in laid-back yet elegant designs, Reverie transforms bouquets, centerpieces, and installations into living works of art that feel both refined and relaxed.

When Reverie came to us, their floral designs already carried a distinct signature style, but their brand identity and online presence didn’t fully capture that romantic, garden-inspired essence. The goal was to create a cohesive brand and website that reflected the effortless beauty of their work while giving them the tools to present themselves with confidence in the competitive wedding market.

INSPIRATION

We developed a brand identity rooted in nature, soft, organic color palettes, hand-drawn botanical elements, and typography with a hint of vintage romance. The new logo system provided versatility across print and digital, while the brand guidelines ensured every detail stayed true to Reverie’s aesthetic.

The website was designed to feel like stepping into a flourishing garden,  lush imagery, easy navigation, and thoughtful copy that spoke to couples seeking a relaxed, intentional wedding day. We also crafted business cards and delivered training so the client could confidently use every new asset.

"I am so unbelievably glad I booked Nous Sommes Creative for a rebrand of my floral design business. Monica is collaborative, clever, responsive, enthusiastic — and she takes the time to truly get to know you, your business, and your brand! Nous Sommes Creative took my brand so much further than I thought it could go and I'm in love with the final result."

The rebrand gave Reverie a refined, memorable identity that communicates the quality of their designs before the first consultation. With a cohesive brand presence and a website that truly reflects their artistry, they’re now positioned as a go-to wedding florist for couples who want florals as effortless as they are beautiful.

SERVICES

Natural
lush
effortless
captivating
like a backyard

Brand design
website design
positioning strategy
print design

Reverie Floral Design Brand + Website Design