Becoming a luxury or elevated brand is the number one request I get as a brand and web designer. And when it’s done right, it’s transformational. It can 2x your revenue, set you up as an industry leader, and give that instantaneous “I gotta work with this person.” Keep on scrolling to see in action: how luxury branding design changed Bisou Floral Studio’s business forever, and learn alllll about the style of branding design from a brand and web designer who actually specializes in luxury branding.
Why Luxury Branding?
Your brand is a client’s very first impression of your business. And when it’s established with elements of luxury and elegance, it immediately speaks to a higher-end shopper. A feel of luxury makes your brand feel more desirable and expensive, which encourages people to spend more money on your product or service. And let’s be real – who doesn’t want that?
Businesses have been using luxury branding to shift their client base for decades, because it’s something that actually works. It creates a visible difference between your brand and others, knowing that you’re elevated and set apart (*hair flip*). For example, think about a Target brand hair dryer vs. a Dyson Airwrap. In all functionality, it’s essentially the same thing, but you want to be the girl with the Dyson Airwrap… right? It’s alllll about the power of positioning.
So, What Makes a Branding Design Luxury?
Now, let’s be real: You can’t just throw together some Canva logos (that you swear feel high-end) and a minimal color palette and call it a day – luxury branding is all about curating a custom visual identity that truly represents your business. With that being said, this framework will look different for every brand, but here are some elements that you can typically find in a luxury brand identity:
Polished Design
You’ll see sleek lines, curated colors, and high-quality elements from any luxury brand.
Identifiable Logos
Luxury brands want to be recognizable – it’s part of the magic!
Refined Typography
Fonts play a huge part in the feel that your branding design gives off, and in a luxury brand, you’ll always find a font that feels elevated and high-end. With that being said, you can get that luxury without breaking the bank. Honestly, most of my favorite fonts average right around $45. Here’s a shameless plug for Jen Wagner, who makes some of my most-used fonts.
Confidence
If there’s one thing a luxury brand has, it’s confidence. It’s everywhere: throughout the brand design, throughout the quality of the product or service, throughout the messaging… Confidence is KEY to a good brand design.
A Good Marketing Strategy
And lastly, a brand design is nothing without a good marketing strategy to match it. Messaging is such a simple step that can make or break how your branding design is received by potential clients. You can find my simple brand messaging framework here as an overview!
The most important part of luxury branding is that your design accurately represents your business, and feels true to the product or service that you’re providing. A luxury brand doesn’t have to be a black and white, super minimalistic logo to be “right.” A fantastic representation of that is Bisou Floral Studio’s branding design. It attracts high-end clients while staying true to the dreamy, fairytale wonderland that it is.
Bisou Floral Studio: A Look Into the Branding Design
Bisou Floral Studio is a Minnesota-based wedding florist (who seriously has the most gorgeous designs – I cannot recommend them enough). The owner, Ashley, came to me with a simple goal in mind: she wanted her brand to scream luxury. She was consistently getting inquiries that just weren’t her dream client, and she knew that something needed to change so that she could reach her target market: design-forward couples who were willing to spend more money for elevated florals. And that’s what we did!
When Bisou came to me, they had another name, a self-made brand and website, and a vision. Ashley felt as though the things that served her business for many years just didn’t fit anymore, and that her dreams outgrew the box they had created for her. She knew it was the right time for a rebrand, and she came to me with the most gorgeous inspiration – all things France. We pulled elements from the Palace of Versailles, French chateaus, romantic gardens… You name it!
We ended up with a brand that’s rooted in modern elegance that really speaks to clients with an elevated vision. Elegant typography, a simple (yet elevated) logo design that makes a statement, a sophisticated, pastel color palette that’s all things romance, and a visually stunning website that creates an immersive experience.
Results from Bisou Floral’s Luxury Branding
Ashley wanted branding for Bisou that would reach the people who care about their florals. She designs a floral experience for the senses: flowers you can’t stop looking at, want to smell, and really want to touch. She knew that the clients who cared about this experience would be willing to spend more for her service, so her goal was to book weddings with budgets 3x what she was seeing before.
Spoiler alert: we did it.
She called me one week after her rebrand and said, “I’m talking to more of my dream client. We’re weeding out the people who are just price shopping!” And Bisou started booking clients paying 2-3x what she was seeing before, just one week after their rebrand.
If that doesn’t show you the power of what an aligned, luxury brand can do for your business… I don’t know what will.
Nous Sommes Creative | Brand and Web Designer
Ready for a brand glow-up? As a luxury brand designer, I am constantly seeing firsthand the difference that good branding can make in your business. You deserve a brand that attracts your dream client and tells your brand’s story, without you having to lift a finger.
Click here to book your free intro call and let’s get started!
