A semi-custom branding kit: For the creatives, the self-starters, and the game-changers. If you’ve outgrown your DIY Canva logo but aren’t ready to invest in a full custom brand yet, my new service is the perfect bridge for you. When you invest, you’ll walk away with a polished brand identity that’s strategically tailored to your dream clients. Ready to see what sets my semi-custom branding kits apart? Keep scrolling to see the deep-dive from a brand and web designer.
Who is a Semi-Custom Branding Kit For?
You feel like you’re on the fence if you’re ready to take the big leap into a custom brand. Some days you move through your work with ease, and other days you feel like you can’t take it anymore. I get it. If the days where you can’t take it anymore are becoming more frequent, and you find yourself ready for something a little more professional, a semi-custom brand kit could be a perfect match.
Quick overview: A semi-custom branding kit is a good fit if:
- You’re launching a new business and want to start strong
- You’re rebranding from DIY and need a confident next step
- You want something fast, polished, and strategic, without the full custom investment just yet
What’s Included in a Semi-Custom Branding Kit?
A branding kit is essentially your whole vibe – it’s the core of your brand! Your colors, your logo, your typography… the list goes on. My new semi-custom brand kits are basically a pre-made brand design, waiting for you to put your own spin on it. Here’s everything you’ll get from it:
- Primary + Secondary Logos
- Brand Accents (Monogram + Taglines)
- Color Palette (Options in your onboarding kit)
- Fonts (Pick your licenses or free fonts)
- 4 Branded mockups (JPG + PNG)
- 4 Stock Images (JPG + PNG)
- 1 Page Brand Guideline (PDF)
- Homepage Mockup (PDF)
- 5 Page Deck (Canva or Figma)
That’s everything you could ask for, that is, until you’re ready to take the leap into a fully-custom brand. And the best part? You won’t be waiting months for your branding kit, but instead, you’ll get all your deliverables in just a few days!
What’s the Process for Buying a Semi-Custom Brand Kit?
I’m glad you asked, because this is my favorite part! These branding kits make it easy to get the elevated brand design of your dreams. Here’s an overview of the process:
- Purchase + Onboard
After you purchase your brand kit, you’ll receive an email with onboarding instructions and a link to your brand questionnaire for you to fill out and return to me.
- Design + Refine
I’ll send you previews of your logos, and you’ll let me know what revisions you want me to make to make it feel like it’s yours.
- Delivery!
You’ll get your final deliverables sent to you in high-res and web-sized files, and voila!
And did I mention that this all happens in just one week?
What Makes Your Semi-Custom Brand Kits Different?
As a brand designer, I know that a strong branding design isn’t just about a pretty logo or a fun color palette (though, that matters too!) – it’s about strategy. And that’s always the absolute first thing I focus on when I’m building a brand. My visions always start with your goals, your story, and the instinct that led you here in my mind. Strategy lays the foundation, intuition brings the vision to life, and together they create something that feels inevitable and attracts your dream clients left and right.
The Branding Kits in the Semi-Custom Shop
Grounded Editorial Branding Kit
Brand personality:
Elegant | Romantic | Confident | Approachable | Grounded | Quiet Luxury | Timeless
Designed for:
Wedding Planners | Florists | Photographers | Event Stylists | Personal Brands | Social Media Marketers | Interior Designers
This brand will help you:
Elevate to attract luxury clients who are willing to pay for your creativity, vision, and expertise. It will provide a cohesive and professional appearance across platforms. It will help convey that you are sophisticated, while still feeling warm and personal, as you step confidently into a premium market option.
This brand will speak to clients:
Who are stylish, design-conscious, and in their late 20s to mid-30s. Your target client is most likely dual-income, and willing to pay more for an elevated experience. Your target client values quality, beauty, and effortless sophistication. They are looking for a service provider who can understand their vision and elevate it.
Bold Standard Branding Kit
Brand personality:
Bold | Modern | Playful | Versatile | Minimalistic
Designed for:
Pop-up Businesses | Coffee Carts | Cookie Carts | Mobile Bars | Market Vendors | Ice Cream Carts | Food and Beverage Carts
This brand will help you:
Stand out at markets by giving your business a recognizable brand (and mascot – the bear!). What the bear is holding can be customized to fit your business! This branding is versatile to span across packaging and social media, making it a perfect blend of professional and instagrammable.
This brand will speak to clients:
Trend-savvy 20-36-year-olds who value aesthetics just as much as they do the quality of your product. They want to share your brand and be in the in-crowd, making you a category trend-setter. Your ideal clients are drawn to bold visuals, clean design and experience that feel both polished and fun. They give loyalty to their preferred vendors, becoming brand evangelists, buying merch, proudly sharing your content, and coming back time and time again.
Neon Nouveau Branding Kit
Brand personality:
Modern | Professional | Confident | Creative | Expertise | High-End | Expressive | Unapologetic | Energetic | On-Trend | Strategic
Designed for:
Coaches | Consultants | Social Media Agencies | SMM’s | Service-Based Entrepreneurs | Copywriters
This brand will help you:
Stand out online with a brand that can be adopted to your personality. It will attract clients who value your creativity, strategic mindset, confidence, and bold thinking, AND they’re willing to pay for it. You’ll feel empowered to raise your rates and position yourself as an authority in your industry. You’ll build consistency across your touchpoints and stop second guessing your brand.
This brand speaks to:
Ambitious, creative, and design conscious Millennials and Gen-Z women running their own businesses. They want to work with industry leaders they can trust. Brands that feel modern, confident, and full of personality speak to them. Most of them have experience working in the corporate world, so they know they need strategy but are also wanting to work with someone cool, meaning they want professional (but not bland professional). They want a leader and are willing to pay for expertise.
Nous Sommes Creative | Branding Designer
So, ready to make the next step to developing your brand to its full potential? You can join the waitlist here to be one of the first to see when these branding kits go live.
